Ooh now this is definitely on my 'got to try' list! Kellogg's have just launched a peanut butter spread version of their famous Crunchy Nut cereal and shoppers are going crazy for it!
Kellogg's have partnered with peanut butter manufacturer Duerr’s to create the spread after discovering from research that one in four homes across the UK had a box of Crunchy Nut in their cupboards.
The brand also learned that peanut butter was one of the most popular spreads. So of course that had to combine the two!
The nutty spread is made using smooth peanut butter and crushed
honey-roasted nuts, giving you a satisfying crunch with every bite.
You can get your hands on a jar for just £2.50 at Sainsbury's but you'll need to be quick, they are selling fast!
Kate Stokes, senior brand manager at Kellogg’s UK said: "Since launching in 1980, the popularity of Crunchy Nut has grown and grown and it is regularly hailed as the UK’s favourite cereal.
"Knowing its popularity, we wanted to explore a new avenue and it’s been great to work with Duerr’s to bring the UK Crunchy Nut Peanut Butter. We hope that all of the Crunchy Nut fans out there are as excited as we are."
If you love a peanut butter spread you'll be pleased to know that you can also get a Snickers and M&M's Peanut Butter too!
Comments