Pampers has just launched it's smallest ever nappy, specially designed to meet the needs of premature babies, and they will be donating three million of them to UK hospitals.
The new Pampers Preemie Protection Size P3 is a third of the size of a regular newborn nappy, and is made for babies weighing less than 800g (1.8lb).
Pampers are joining up with Bliss, the UK charity for babies born premature or sick, so that the nappies can get to babies that need them, with the aim that every premature baby in UK hospitals' neonatal unit will have access to free nappies.
The new nappies have taken more than three years to develop, as they are designed to minimise disruption to help with sleep, positioning and medical care for premature babies.
A Pampers spokesperson said "The happy and healthy development of every baby, including the tiniest little fighters, is our priority. That is why when nurses asked us to design a nappy for the most vulnerable babies, we rose to the challenge."
Caroline Lee-Davey, CEO of Bliss, said: "We were thrilled to hear about the new range of Pampers nappies for premature babies, which will make a real difference to the lives of babies and those that care for them.
"Caring for such a small and fragile baby can be daunting, but Bliss knows that getting families more actively involved in caring for their premature baby aids development, creates valuable bonding time and helps babies get better faster.
"The nappy change is one way parents can take a lead and nappies that are fit for purpose will make this so much easier."
The nappies will be initially in a limited number of hospitals, with them being provided to all UK hospitals from the summer.
Pampers is also asking parents to share photos on social media of their children with a clenched fist with #powerofbabies in celebration of the fighting spirit of premature babies. £1 will be donated to Bliss from Pampers for every picture shared with the hashtag.
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