Morrisons is opening 'Mums-only' checkouts in all its supermarkets this Mothering Sunday to speed up the shopping trip and help make all Mums feel truly special. That's not all, Morrisons will also be giving away nearly 50,000 boxes of Guylian chocolates at these checkouts across the country to ensure mums leave the store with a smile and a sweet treat.
497 Mums’ Lanes will be opened in total on Mother’s Day (30 March) for one day only. The new checkouts will feature signage so they can’t be missed by Mums and be staffed by Morrisons welcoming Customer Assistants.
Assistants will offer to scan items at a speed to suit each individual Mum and help with packing the shopping should Mums wish them to.
In addition, Morrisons Customer Assistants will help entertain the children - by asking them to identify different sorts of supermarket products and by inviting them to see how they operate the tills. The aim is to make the shopping experience as easy and enjoyable as possible for Mums and their family.
Gareth Lloyd, Head of Marketing Events at Morrisons, said: “The reality is that many Mums still end up doing chores like the weekly shop on Mother’s Day – even though it is supposed to be the day that they are spoiled! Therefore, we’ve launched Mums’ Lanes in stores to give a little something back to all the Mums shopping with us on their special day.”
Click here to view all the best Mother's Day deals right here!
When is Mother's Day 2025 in the UK?
Mother's day in the
United Kingdom (also known as Mothering Sunday) is held on the fourth
Sunday of Lent, or 3 weeks before Easter Sunday. This year that date
falls on Sunday 30th March 2025.
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