Online fashion retailer Shein has announced that it will be holding 30 pop-up-stores across the UK this year. Fans of the online shop will be able to shop in person, rather than relying on pictures and reviews when purchasing items from Shein online.
Shein have revealed plans to open 30 pop-up shops across Europe, the Middle East and Africa, including UK branches.
Shein is popular amongst fashion fans, as they sell clothes, shoes, accessories, beauty and homeware items on a budget. It rivals Primark!
It
comes after successful pop-up shops in cities such as Manchester,
Birmingham and Bristol, however it's not yet known where exactly all of the stores will be.
The brand said in an announcement: “These pop-ups form an integral
part of the Shein business model, allowing consumers to experience
products first-hand as well as allowing the brand to engage with
consumers."
Shein said it remains digital-first, with no plans to open permanent stores.
Comments